Bradenton Motorsports Park

It was not so long ago that race fans could watch the motorcycle without seeing the obvious sponsorship of major cigarette brands. It was Winston Cup, NHRA Winston Drag Racing Series and Team names such as Kool Green Team and the Skoal Bandit team. Although it seemed at the time when tobacco companies could easily buy the entire trail race cars, so if you want a good time for big tobacco in motor soon come to an end, just like all the other successful initiatives advertising industry. As resentment toward increasing the tobacco industry, and people are calling for action, the advertising began to change in favor of public opinion.

Despite a federal ban on tobacco advertising on TV in the early '70s, sponsorship motto is permitted cigarette companies effectively to achieve the equivalent of TV advertising time slot when viewers are most vulnerable - while enjoying their favorite past time. 1998 Master Settlement Agreement in the United States changed all that. Not only is the tobacco companies agree to pay $ 368.5 billion over 25 years to 47 states, but sponsorships are also put an end to discourage recruitment of new smokers to replace others who have died or otherwise zatvoriti.Europska Union in 2003, tobacco advertising directive, also threw a gauntlet. Big Tobacco can not advertise and sponsor "with the aim or direct or indirect effect of promoting tobacco products." Today, 168 countries adopted the World Organization Framework Convention on Tobacco Control to health that affect does the same thing.

, it was during the grace period, during, and laws against them in full force and effect, cigarette companies have, of course, still managed to find ways to get their messages across through the moto. Recent 2010 Marlboro-Ferrari is one such example.